India’s largest selling MPV Toyota Innova Crysta has been able to generate more excitement in the brand and has managed to secure over 11,200 bookings and generate business of over Rs 2,200 crore in the month of December alone, despite new competition in the segment.
The bookings received in December is almost double the average monthly volumes the company did over the last calendar year. The brand that generates over a couple of billion dollars to the turnover of the company closed 2018 with volumes of over 80,000 units. N Raja, deputy MD, Toyota Kirloskar told, the Innova has witnessed a record growth in sales throughout the year despite the challenges faced by auto industry.
“We had rolled out our annual ‘Remember December’ campaign consisting of exciting benefits to bring a year-end cheer to the customers in line with the company’s consistent efforts towards enhancing customer delight. In the month of December 2018 we have witnessed high orders to the extent of 11,000 plus for Innova Crysta which is almost 50% jump as compared to the average monthly orders,” Raja informed.
The launch of new Mahindra Marazzo and Maruti Suzuki Ertiga were expected to pose a challenge to the higher priced Innova, but the growth in Innova bookings and over 60,000 bookings of Ertiga and Marazzo indicates that people are coming back to MPVs over more flamboyant SUVs in the market.