While hearing the name Saravana stores, what comes to your mind? That funny TV advertisement with that best, best song or the bag that they give to us on our purchases. That guy's TV add has many versions but I remember only that best, best thing because I used change the channel while see that face. But jokes apart I think he is brave guy and end of the day it's show room add and his own money. We can troll that guy but we have to notice his work and growth.
In T.Nagar every shop owners have their own story. Most of them came from rural background and achieved in their life. They have some negative names too. If you watch Angadi Theru movie, you can get what I am dealing about. Yes it's hard to believe movies but that movie was written by the inspiration of a true story. But I don’t know how much truth in it but one thing for sure some of them are blood sucking leaches. You see I am not blaming all but some shop owners crush their staffs to gain the work. On their point of view that is managing but on our point of view it is slavery. We discuss about their negative sides later now we concentrate on how they became this much famous in the state especially Saravana group of stores.
This store was started in the year of 1969 by the group of partners called Sanmuga Sundaram, Yoga rathinam, Raja Rathinam and Selva Rathinam. In this Mr. Sanmuga Sundaram is the father and others are their children but now Saravana stores group is owned by yoga rathinam and Raja rathinam. And Mr. Selva Rathinam owns Saravana Selva Rathinam group.
Among them Elder one is Mr. Yoga Rathinam and he was died in 2015. After the death of his father Mr. Yogarathinam's son Pallakudurai and Sanmuga durai came to the crown. They splitter their assets and Mr.Pallakudurai taking care of Gold and ornamental shops and his brother Mr. Sanmuga durai taking care of textiles, furnitures and electronics.
Mr.Ponnu durai and Dr. Siva aruldurai are the other two son's of Mr. Yogarathinam. Who own the Bramandamai, Legend and Elite Gold palace stores.
Now Mr. Raja Rathinam and his son Mr. Sabapathi are owning the all other stores in the Saravana group.
Mr. Selva Rathinam owns the Saravana Selva rathinam group. And after the death of Mr. Selva Rathinam his son Saravanan Arul took care of Selva rathinam groups.